Monthly Archive

June 2007

2012 and all that

So Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999. My immediate action upon seeing it was one of restrained joy - it was great to see something new in a category of identities that have remained pretty conservative and predictable over the last 40 years.

The London 2012 Logo

However as I look at this identity more, it quickly becomes obvious that it has a number weaknesses as well as strengths. Yet sadly the proper debate about the relative merits of this logo have been sidelined by the usual sensationalist journalism that we have come to expect in Britain.

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About June 2007

This page contains all entries posted to the blog during June 2007. They are listed from oldest to newest.