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The Football Business

The Football Business In 2002 I was deciding on a topic for which my Final Major Project was to revolve around. At this time ITV Digital was going into administration - largely due to paying over the odds for Football League rights, and people were starting to question players increasing wages. I brought this book to give me a greater understanding of football’s increasing commercialism, and its background.

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Brand Identity for Television: With Knobs On

Brand Identity for Television I first saw this book when I was at the Barbican in London to see “Native Nations” (an exhibition showing photography of American Indians taken by American photographers - or something like that, I wasn’t that interested) and when looking through the book shelves in their shop. In fact I was almost left behind as I was so engrossed in the book but the £45 price tag did made me choke a little. However I couldn’t get the book out of my head, and so I decided to order the book a few months later. I was glad I did.

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